UHF [1989)

Here’s a masterpiece of a movie.

I didn’t think so the first time I watched it.

I was a little preoccupied.

But this time I had a reason to be more emotionally invested.

Mops!

That’s right, mops.

Mops play a big role in this movie.

Spatulas also make a sort of cameo.

But mops predominate.

In particular, there is a special mop which is almost like a character in this film.

It doesn’t talk.

It doesn’t have a name.

But it is more than a MacGuffin.

Stanley Spadowski (the true star of this movie) received the mop in question for his 8th birthday.

And, apparently, he used that mop well into adulthood.

He decorated it with various bits of colored electrical tape.

And it was with this mop that he dutifully fulfilled his role as janitor at a major local TV news station:  Channel 8.

But one day, Spadowski (played brilliantly by Michael Richards) found himself to be, in the tradition of Hitchcock, “the wrong man”.

Spadowski did nothing wrong.

He was not careless.

Even though he didn’t possess a notable intellect per se, he gave his all to his janitorial profession.

…and he actually enjoyed it.

Mopping.

Scrubbing.

Stanley Spadowski took pride in his work at Channel 8.

But, as “the wrong man”, he suddenly found himself blamed and scapegoated.

Though his unscrupulous employer made no effort to prove Spadowski’s guilt, Spadowski could not PROVE his innocence.

It was a quick exchange…

Q:  Did you do this?

A:  No.

Q:  I don’t believe you.  You’re fired.

Something like that.

Very capricious.

And, thus, Spadowski was crushed.

But the most crushing blow for Stanley was when the station owner’s son (also an employee [l’il bit ‘o nepotism]) confiscated Stanley’s mop as “station property”.

It was not.

But Stanley was helpless.

Thunderstruck.

Aghast.

Stanley had no one to stand up for him.

Yet, though he didn’t get what the wanted (to retain his job at Channel 8), he got what he needed:  a new job as janitor of the UHF station 62.

And all of this because one man observed the pitiable scene of Stanley being deprived of his tool of the trade (which he had used since childhood).

That man was “Weird Al” Yankovic.

As in the movie (where “Weird Al” is the station manager of “U62”), Yankovic was also the brains behind this movie itself.

He wrote it.

With someone named Jay Levey.

Mr. Levey directed this “cult classic”.

If it tells you anything, Levey still does not have a Wikipedia page in English…41 years after this movie came out.

So I am going to assume that Levey did not go on to bigger and brighter things in the film industry.

That being said, it appears this film actually realized a 20% profit (box office – budget = x [x/budget = profit as a %]).

But let’s get back into Stanley Spadowski (a character “Weird Al” or Levey must have invented).

I’d bet money that Yankovic came up with this character.

But this character could not have come to life without the talents of Michael Richards.

No one, and I mean NO ONE, could have pulled it off.

Michael Richards is a very underrated actor.

If you look on iTunes, you are apt to see a mere two films in which Richards plays anything approximating a significant role.

One is this:  UHF.

The other is another sort of “diamond in the rough”:  Transylvania 6-5000.

The latter would be a mostly-unwatchable, tedious comedy were it not for Richards’ breakout performance.

Richards distinguished himself as Fejos in that film four years prior to UHF.

Indeed, just a fortnight before UHF was released in 1989, Seinfeld premiered as The Seinfeld Chronicles.

Richards played the role of Kessler.

As The Seinfeld Chronicles became Seinfeld, Kessler became Kramer.

The world, in general, knows Michael Richards as [Cosmo] Kramer.

The show ran for nine years.

But let’s adjust our tack a bit here.

Who is Stanley Spadowski?

I would argue that he is the “cousin” (so to speak) of Carl Spackler:  the groundskeeper in 1980’s Caddyshack.

Where Spackler is laconic, Spadowski is prone to frenzy.

And yet, these two characters are cut from a similar cloth.

Spackler (Bill Murray) always has his impermeable camouflage bucket hat.

And usually a dirt-and-sweat-stained T-shirt.

Baggy cargo shorts.

And combat boots.

Appearing in 1980, Carl Spackler would have probably been seen as a nutty Vietnam vet.

Indeed, Spackler is tasked by his boss (the HEAD groundskeeper) to take care of the golf course’s gopher problem.

In hilarious fashion, Spackler goes after the gophers…even employing plastic explosives.

Spadowski is also a T-shirt guy.

With suspenders.

Always suspenders.

And whether they are real or fake (I think fake), Spadowski has noticeable (and endearing) bucked teeth.

He can hardly keep them in his mouth.

He is awkward.

He usually speaks slowly.

But when he gets excited, he is like a fire hydrant that’s just been opened.

What’s important about Spadowski and Spackler is that they are everymen.

They are most certainly underdogs.

And UHF, at its heart, is an underdog story.

U62, the channel, is an underdog.

It is not a network affiliate.

UHF (as opposed to VHF) was the television equivalent of AM radio (as opposed to FM).

Local stations.

Questionable programming.

Shoestring budgets.

You could find ANYTHING on UHF television or AM radio.

Anything was possible.

There was less control.

Today, in my town, my favorite radio station is run by a Methodist church.

Their format (vaguely) is “oldies”.

But their programming swings a bit wildly…and usually I love them for it.

They play songs I’ve never heard.

Occasionally a similar station will pop up in the same range of the dial using this “none of the hits–all of the time” approach (only to disappear back into the ocean of static which separates one clear-signal island from another).

U61 is this sort of beast.

Which makes sense.

Because it is run by a dreamer:  George Newman (“Weird Al”).

George starts off this film flipping burgers.

This may be a reference to the 1982 film Fast Times at Ridgemont High.

“Weird Al” gets fired.

The tone of the scene is very similar to Fast Times…

Which brings up an important point.

UHF is a pastiche.

It is stream-of-consciousness.

The narrative shifts wildly with non sequitur episodes interpolated here and there.

UHF makes continuous reference to the pop culture of its day:  the 1980s.

And this makes sense because the creator of this film was “Weird Al”:  best known as a musician specializing in parodies (usually of contemporary hits).

I hate to get all artsy-fartsy here, but I would dare say there is a modicum of post-modernism in “Weird Al”‘s filmic approach.

And, perhaps more importantly, a noticeable measure of Thelonious Monk (autism?) in Stanley Spadowski.

Idiot-savant.

And so UHF is a work of art which captures awkwardness in some of the same ways that Napoleon Dynamite and Poto and Cabengo do (respectively).

The message is:  be yourself.

You have value.

There is a person out there for you.

There is a job that is right for you.

There are no guarantees.

But you won’t be happy anyway if you’re not being yourself.

 

-PD

Planes, Trains and Automobiles [1987)

When I was a kid, this was a big family favorite.

It was one of those rare times when profanity got a pass.

That second time Steve Martin goes off…on Edie McClurg (the rental car lady).

But even funnier is the first time Martin pops off…in the Braidwood Motel in Wichita, Kansas…and John Candy just takes it.

Yes, there are some priceless moments in this film.

In some ways, this film defined an era.

Trading Places was an early-decade success (1983) for John Landis.

And then Walter Hill succeeded with a similar type of story, treated in his inimitable way, in 1985 (Brewster’s Millions).

But by 1987 the decade needed summation…and this particular genre which transcended classification needed a testament.

This is that film.

Funny enough, this was the same year the Coen brothers really started hitting ’em out of the park (Raising Arizona).  That film also is a veritable classic, but it is forward-looking.  It is almost like comedy in the hands of a David Lynch.

John Hughes was seemingly retrospective with Planes, Trains and Automobiles…like the J.S. Bach of the 1980s…summing up a decade of dirigist American comedy.

Hughes had a lot of career left to go in 1987, but this was a sort of highpoint…especially if considering only his directorial efforts.

Sure…Hughes was more counterculture earlier in the decade, but he wasn’t above putting his heart into a morality play like this one.

But to paint this film as a vanilla affair is not really accurate.

Consider Steve Martin’s yuppie character…a “marketing” professional on a business trip to New York from Chicago.

Martin’s character represents everything that was wrong with America in the 1980s.

Sadly, Neal Page (Martin) represents the problem which persists in America today.

Perhaps Isidore Isou’s famous class distinction fits here.

Neal Page, marketing professional, is an intern (as opposed to externe)…a cog in the wheel of production.

The Neal Pages of today would learn their marketing from an abomination such as Marian Burk Wood’s The Marketing Plan Handbook.

The Neal Pages of corporate America read a Wood phrase such as, “For the purposes of developing a marketing plan, advertising’s two basic decisions concern the message (what content will be communicated) and the media…,” without ever thinking Marshall McLuhan.

A savvy seller of used books might file The World is Flat in “Sociology” (in addition to the more strictly-applicable “Business”) in an effort to unload what must surely be one of the most overprinted books of recent memory.

But what bookseller ever thinks to place Understanding Media:  The Extensions of Man (1964) in the “Business” section…or in the Marketing/Advertising “disciplines”?

Marketers, no doubt, would have a glib answer.

But marketers rarely know more than their insular, myopic areas of pseudo-specialty.

The “right” answer…the culturally literate answer…the answer Marian Burk Wood was either too dumb to include…or too convinced that her dumbed-down readers would not get…is McLuhan’s:

“…the medium is the message.”

The first sentence of the fucking book!

Chapter 1 (also, conveniently titled, The Medium Is The Message):

“In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.”

But the character Neal Page wouldn’t have known that…and that’s why he gets “schooled” in business by the portly, genuine Del Griffith (John Candy).

Of course, Candy’s character wouldn’t have known this either…but at least he wouldn’t have been a venal, meretricious, entitled prick like Neal Page.

And so Neal Page didn’t really go the extra mile in business school…  He just took all the bullshit shoveled down his throat as gospel truth.

Therefore, Page wouldn’t have known this gem either…a parallel to McCluhan from just three years later (1967).

Again, the first fucking sentence of the book:

“The whole life of those societies in which modern conditions of production prevail presents itself as an immense accumulation of spectacles.  All that once was directly lived has become mere representation.”

Ok, so I gave him two sentences.  Those are the words of Guy Debord from his masterpiece La société du spectacle (The Society of the Spectacle) [translated by Donald Nicholson-Smith].

Notice the similarities to McCluhan.

But, of course, Debord was referencing the big daddy of them all:

“The wealth of societies in which the capitalist mode of production prevails appears as an ‘immense collection of commodities’…”

Karl Marx.  Das Kapital, Kritik der politischen Ökonomie (1867).  Translated by Ben Fowkes.

And so today’s marketing professionals are either brain-dead (thanks to authors like Wood) or craven cynics thanks to equally worthless authors such as Philip Kotler and Kevin Lane Keller.

These last two have contributed a tome to the pseudo-discipline of “marketing” entitled A Framework for Marketing Management.

If anything has ever called for the revocation of tenure, it is the appalling lack of intellectual curiosity these two professors (from Northwestern and Dartmouth, respectively) show over the course of their overpriced bible for aspiring C-level automata.

Consider their statement, “…make low-profit customers more profitable or terminate them.”  Now do you see why America has problems?

And again, “Spend proportionately more effort on the most valuable customers.”

Thank God for the Del Griffiths of this world.

People are not statistics to be terminated.

God bless John Candy and John Hughes for poignantly reminding us of the only true value in life.

Relationships.

Not to be “leveraged”.

Just people.

Plain and simple.

As Del Griffith says, “What you see is what you get.”

Genuine.

THAT’S the marketing of the future!

And it can’t be contrived…

 

-PD